FeedsLet Ron Paul Inspire Us!
So, today I was inclined to reminisce on Catherine Shaw's The Campaign Manager while delving through my usual flurry of campaign e-mails. The tip that stuck most in my mind was the often-true maxim on campaign communications' post-scripts: "The P.S. should not be a throwaway. This is often the only thing that is read in a fundraising letter, so make it count."
I decided to test this idea out and, when I received a far-too-long Barbara Boxer for Senate fund-raising e-mail, I went straight for it's P.S. And, low and behold, I got the following nugget:
P.S. Just a few days ago, Republican presidential candidate Ron Paul raised over $6 million online in one day. But our BarbaraBoxer.com community never backs down from a challenge! If Ron Paul can raise $6 million in one day, I'm confident we can raise $50,000 before the year ends. Click here to contribute $100, $50, $25, or whatever you can afford to my campaign today! I know I can count on you.
Come on, Barbara Boxer says, if that joker Ron Paul and his army of libertarians can raise copious gobs of money, so can we. But, come on: when you think of Ron Paul's army, is the next logical thought to turn to Barbara Boxer's army? As an aside, the subject of the e-mail was "If Ron Paul can do it..." Can do what! When I saw the e-mail, I guessed the answer but was dying to know. Was Barbara Boxer launching a zeppelin? Declaring her super-hyper-late entry into the Presidential contest? Joining the Libertarian movement? A zeppelin would be appreciated, obviously, but I guess $100, $50, $25, or some other monetary sum is more important in advance of her 2010 re-election bid. She's just getting an early start.
Ron Paul, from zeppelins to simple fund-raising asks, continues to linger in our hearts and minds. Since that was a terrible sum of money he raised, after all.
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Comments from site editors have a darker background than comments from everybody else.I.. I just don't know what to say.
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PS. Ron Paul is a lunatic.
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You win.
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Yes, a wealthy lunatic. And, as such, we should emulate him. But only in a fund-raising capacity.
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That's wrong on so many levels.
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Funny that I got the same email and thought the exact same thing.....
P.S. What a great post BDunn!
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One other difference between Boxer and Paul is that Paul has a set of principles, beyond doing what is necessary to get money from larege institutional donors.
He is pushing a "faith based" economic system that when put into practice looks exactly like Russia post Commie Empire collapse, but he does......by god......at least believe in the drivel that he's marketing. That's the big fund raising difference that Boxer seems not to understand.
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